About us


The company group SIROWA Group - one of the most experienced wholesale dealers of cosmetics and beauty care products of the region has been the distributor of the world famous hair care products for professional use Wella Professionals in Latvia since 2012. SIROWA has been representing Wella Professionals in Estonia for more than 15 years.

Today SIROWA Group is the official representative of the leading professional hair care product brands Wella Professionals, System Professional, Londa Professional, Sebastian Professional and Nioxin in the Baltic States.

SIROWA Vilnius offers the services of the professional hair care studio SIROWA HairPro Studio for its clients to gain new professional hair care skills and to get acquainted with SIROWA Group represented brands. The Studio also organises regular trainings and workshops in beauty care and hairdressing saloons and master classes with the participation of world class experts, such as representatives of the Sassoon Academy and Mijun Team, as well as seminars led by local professionals and experience exchange trips abroad. Every year, the SIROWA Group company holds an international hairdressing competition of the Baltic States Wella Professionals Trend Vision in Riga which is attended by hairdressers, salon owners and other representatives of the beauty industry from across Lithuania, Latvia and Estonia. In 2015, this spectacular event brought special victories to Lithuania! For the first time in the history of this international TREND VISION AWARDS competition held in Berlin in 2015 the top, i.e. platinum, award was won by a Lithuanian representative.

In 2014 and 2015, the SIROWA HairPro team was internationally acknowledged and awarded the Best Education Award statuette for the best educational events delivered to beauty industry representatives.